EarthQuest website redesign and social media promotions
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EarthQuest http://www.earthquest.com.au is a local small business which sells natural hair care products. Their products are formulated with Bach Flower remedies and not tested on animals.
In the redesign of their website a few features have been implemented. First of all, the front page has been slightly rearranged so that the hair care range is featured higher up the page and there is less information about their ingredients (that has been saved for the product pages themselves).
A Twitter account was created http://www.twitter.com/hairandbodycare which is updated approximately twice a week and streamed onto the website on every page.
There wasn’t much restructure in relation to the menu, only the fact articles were given a separate page for each article so visitors did not have to scroll down one extremely long page to find an article of interest to them.
This redesign is an ongoing process which will cover all their online promotions, from Twitter updates to e-newsletters, and we are looking at how to effectively promote to both online customers and retail suppliers.
